Takeover of strongest competitor Broner Metals
Berlin, Watford, 12 November 2014 – PSI has acquired 100 percent of the shares of the British Broner Metals Solutions Ltd. The transaction was signed and executed on 12 November 2014. Broner Metals is a leading provider of IT solutions in the field of production planning and control, supply chain management and MES (manufacturing execution systems) for the steel and aluminium industry. The company employs 65 persons in sites in Europe, Asia, North and South America. Broner Metals has customers in 12 countries, some of which are among the world’s largest producers of steel.
Broner Metals expects sales of about 10 million Euros in 2014. The EBITDA fluctuated in the previous years, depending on the steel economy, between 2 and 4.8 million Euros. PSI will pay 12 million Euros in cash for the shares to the seller, Hyperion Systems Engineering Ltd. From 2016 PSI expects an EBIT contribution of just about 1 million Euros after 0.75 million Euros in write-offs from the purchase price allocation as well as additional margin and growth effects for the existing PSI metals business. For Hyperion Systems Engineering Ltd., the transaction is consistent with a strategy focus on solutions and software for hydrocarbons, chemicals and power industries, where the company expects to see its future growth coming from.
Together, PSI and Broner Metals have more than 350 experts for the global support of the production processes for the metals industry. Due to the fact that the companies’ sites complement each other superbly, an even more comprehensive global service will be available to customers in the future. The Watford site near London will be expanded as project and product development site. In addition, it will be expanded as the sales and service base for the British market for a number of PSI business units.
The existing product lines and service agreements will be continued. In the mid-term <link www.psimetals.de/en/met-metals-solutions/ _blank external-link-new-window-icon "Öffne externen Link in neuem Fenster mit Icon">PSImetals</link>, which already provides the most comprehensive software solution for metals production, will be supplemented by additional unique selling propositions from the Broner software.
PSI has already increased its sales in the metal industry 15-fold since 2002 by means of successfully focusing and globalising its business. PSI will continue to expand its position as the world’s strongest provider of solutions in this market based on its global presence, leading technology and the best scale effects in the market.
On the basis of its own software products, PSI AG develops and integrates complete solutions for energy management (gas, oil, electricity, heat, energy trading), production management (mining, metals, automotive, mechanical engineering, logistics) and infrastructure management for transport and safety. PSI was founded in 1969 and employs about 1,700 persons worldwide.